Calvin Klein Downtown

Calvin Klein will launch Downtown, a new fragrance for women fronted by actress Rooney Mara. The target market is women 25 to 35.


 Notes of Italian lemon, bergamot, Tunisian neroli, green pear, plum, gardenia petals, pink pepper, violet leaves,texan cedar, incense, vetiver, musk.
The effortlessly cool actress, who recently starred in Side Effects alongside Jude Law, has been unveiled as the face of the contemporary beauty brand's newest fragrance, Downtown.
Calvin Klein's Downtown eau de parfum will launch in July.


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